“The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.” – Simon Mainwaring
Like it or not, Social Media is here to stay! If you are among the 90% of the adult American population with access to the internet, chances are, you’ve use some form of social media each time you logged on to check your email, often spending more time here that you should have. You know how to ‘like’ something on Facebook, use a hashtag, follow a Twitter conversation or are obsessed with home videos on YouTube. And if any of these seem familiar to you then you’ve most definitely made an online purchase or bill payment, performed a search using Google or followed a trending news story on Yahoo!
In short, you appreciate the pervasiveness of Social Media. Now let’s look at how you can make Social Media work for you. Every business understands just how important it is to have a presence on Social Media and the internet but few businesses have the right Social Media Marketing strategies in place to help them harness its power. If you are facing this issue, we don’t blame you – it is tough to manage a business and the changing trends therein, let alone keep a website alive on Google keyword searches, with fresh content, update your online business profiles and business Facebook pages or even abreast of all the new trends and developments in Media Marketing; the new Twitters and Facebooks and Youtubes that keep emerging and evolving. Or if you haven’t thought about your online strategy yet, now’s a good time to start.
And here’s why. Experts suggest that in the future most of the American population will be using the internet to influence its living habits, i.e. the way it spends money and time. That not only means ecommerce is on the rise but more and more people will be using their smartphones and other handheld devices to find a restaurant, pick a plumber or read movie reviews.
With this much added competition, if your business isn’t plugged in to the net, if its lagging behind or is badly in need of some online resuscitation, it’s time to start now.
The experts at 121 Media Solution can examine your online presence, review your business goals and trends and develop a Social Media Marketing Strategy that fits not only your needs but also your budget. Not all forms of social media are suited for everyone. Call our experts to determine the right strategy for you.