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Use Social Media to Cultivate a Brand Following

Social media, as well as social media optimization, is an increasingly important component of any Internet marketing campaign. Not only does a well-developed social media strategy help foster meaningful relationships between businesses and their customers, it also offers positive SEO benefits that can help your search engine rankings. Social media campaigns enhance your brand and image, drive traffic to your website, sell your products and services, help you gain new customers and service your existing ones.

Create Dialogue

In the age of social media, businesses must be open to discussions with their customers. They cannot afford to be arrogant. It is important to stay tuned to the customers’ likes and dislikes, and be open to any suggestions they may have that could benefit your business. With a little effort, a good social media campaign can help turn consumers into invaluable advocates for your businesses.

Be Attentive

Social media allows companies to be connected with their customers and instantaneously deal with any service issues. This can be done in either directly by offering clear channels for registering complaints (such as a help hotline) or indirectly by monitoring the buzz created by consumers about your brand on the website.

Encourage Participation

Another way of engaging the public is to have it contribute “content” to your the social media avenues. This consumer-generated content can be testimonials or even pictures demonstrating your products in an ideal light. A good example of fantastic consumer-driven content is the fashion clothing designer Burberry’s “Art of Trench” social media campaign that allowed ordinary users of the iconic trench coat to model it and upload pictures on it’s website. This led to an effective way of engaging customers and enhancing the brand’s image.

Promote and Grow

People are always looking for deals and social media gives businesses an opportunity to provide exclusive promotions. These can either target the most loyal customers or designed to attract new ones. Not only does a business reach a captive audience with each offering, with our tools and metrics, it can easily measure the success of each campaign.

Humanize

Businesses can seem monolithic and impersonal to the general public. By putting a human face on your business via social media, you can make yourself more accessible and engaging to your clients, new and old.

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