Video Marketing Services
Video is the best way to connect
Whether you’re looking to enhance your online presence, drive more sales, or simply showcase your business, our web video production team is ready to help you harness the power of internet video today.
One of the biggest advantages of video marketing is that search engines like Google and Bing are very eager to include videos in the search engine results, due to synergies between these search engines and online video sharing sites. Youtube, for example is owned by Google. This means that your videos, if uploaded on Youtube, get indexed quicker than text and your website gets more visibility faster. Since these videos receive also quality back links, your website is enhanced in a search, therefore significantly increasing your search engine rankings.
Video marketing has the potential to attract interested visitors. There are many sites where you can share your video for free, such as YouTube, DailyMotion, Vimeo and even Facebook. You improve the chances for your video to be re-shared or re-tweeted by simply increasing the number of sites you upload it to. That’s another benefit for videos, they are easy to share. Once your video goes viral, so will your website!
Another great selling point of video marketing is that it gets your visitors involved with your website, and engaged with your content. In fact, according to MarketingSherpa, viewers spend 100% more time on pages with videos on them. And according to Internet Retailer, viewers are 85% more likely to purchase a product after watching a product video demonstration. The combination of these two—keeping viewers engaged and educated is a powerful one and effectively translates into higher sales.
People prefer to do business with those they can trust. Videos can help your potential customers get to know you much more easily than words. With video, people can connect with a human face, a voice, and a personality, so emotions can be communicated so much more powerfully and potently. Customers want to see the heart, people and characters behind the company name and logo, and video marketing is one of the best ways to make that happen.
Videos helps customers feel like they know you, even before they’ve met you.